Above is a basic mock up of an idea I have for guerilla marketing. I would 'hack' a man hole cover, by covering it with an image of a ladder going down into the sewers. Along with the manhole cover that's been discarded, I would have the logo for the film, largely printed over the top of it, with a tagline such as 'double dare you' or 'are you an explorer?'. I think this kind of guerilla marketing would be one that would make people look twice and attract some attention.
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