Through the process of defining the word fetish and wanting to combine the two projects of Self Initiated Design and Contextual Studies, I've decided I want to brand a fictional film based on the activity, the reasons behind and the social implications of urban exploring.
This would involve logo branding, designing advertisements (online, televised? and print based), creating a social presence, and possibly even creating a beginning title sequence.
I would also like to experiment with using various promotional strategies that demand an outside-of-the-box mentality - guerilla marketing. I think this would be a great way to use what the film is already promoting, but bring it to the audience.
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